Strategy · Impact · Income · Social value

A critical friend to charities, and to the companies behind them.

Clarity about what you're for. Evidence of the difference you make. And the income, partnerships and growth that follow when both are in place.

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  • 5 On It Foundation
  • Almond Tree Strategic Consulting
  • Altair
  • Aston Villa Foundation
  • Be Global Foundation
  • The Betting and Gaming Council
  • Birmingham Community Boxing Project
  • Capacity
  • Charity Hall of Fame
  • Chelmsford City FC Foundation
  • Chevron Group
  • Code 7
  • Competitive Solutions
  • Deal Me Out
  • evive
  • Flutter
  • Foundation for Future London
  • GamCare
  • Gordon Moody
  • Inside Track
  • Involve Northwest
  • Junior Sports Hub
  • Kindbridge
  • Margate FC Community Trust
  • New Dawn New Day
  • Penny Brohn UK
  • Perfectly Imperfect
  • QuitGamble
  • The Sleep Charity
  • Youth Investment Fund

If you lead a charity

Strategy your board can act on. Impact funders believe.

An honest review of where you really are, a Theory of Change that connects what you do to what changes, and an income plan with the evidence behind it.

For charities

If you run a business

Social value that wins work. Giving that means something.

Social value is now scored in tenders and read by customers and staff. We help you choose it, measure it and show it, so being more charitable wins you more business.

For companies

What we do

When all around you is murky, we help you see the light.

Four things, done properly, in whatever order your organisation needs them.

Impact happens in the connections.

The Strategic Insight Model™

Six steps, in this order, on every assignment. Every statement labelled as evidence, stakeholder view, our interpretation or a decision for you, so you always know which is which.

  1. Discover

    Read everything: accounts, minutes, contracts, bids, the risk register.

  2. Listen

    Trustees, staff, funders, partners and the people you serve, in their own words.

  3. Interpret

    Test what people say against what the documents show.

  4. Challenge

    Ask the hard why. Aim the challenge at systems, not people.

  5. Prioritise

    What to invest in first, what to stop, and what to defer.

  6. Align

    A decision sheet, a 90-day plan and a minute block, so the work gets used.

Work we're proud of

Named case studies, published with each client's approval.

Matthew came in as a critical friend, and that is exactly what he was. He gave us back something we can actually use: not a strategy to sit on a shelf, but a set of decisions, in order, with the evidence behind each one.

Sarah Nelson Chair of Trustees, New Dawn New Day

Working with Matthew marked a genuine turning point for our organisation, and the quality, depth, and practical application of his research exceeded our expectations.

Julie Turner · Vice Chair, Montgomeryshire Community Regeneration Association

The work has given us much greater clarity around our strategy, Theory of Change, impact measurement and how we communicate our value to funders.

5 On It Foundation · Milton Keynes

Guides you can use on Monday

Practical, plain-English guides from our client work. £20 each as a PDF, or free when you book a call with us.

Guide · 11 pages

Athlete legacy: do you need a foundation?

A clear-eyed guide to building a legacy that outlasts a career. Define it, find your beneficiaries, choose between a gift, a named fund, a partnership and a charity of your own, and score your readiness out of 20.

For athletes, agents and advisers

£20or free when you book a call
Decision guide · 14 pages

Charity structures and trading subsidiaries

CIO, charitable company, CIC or trading subsidiary? Three decisions pulled apart, the structures compared, the small-trading rules explained, and a recommendation matrix your board can minute.

For trustees, chief executives and finance leads

£20or free when you book a call
Guide · 11 pages

Ready for the new SORP

What the Charities SORP 2026 asks you to say about impact, by tier, with paragraph references. What to measure, what to say, what not to claim, two worksheets and a readiness checklist for your next trustee meeting.

For trustees, CEOs and finance leads

£20or free when you book a call

All guides

Not sure where to start? That's what the call is for.

Thirty minutes, no obligation. Tell us what you're working on and we'll say what we'd do next, and whether we're the right people to do it.